How to Get More Followers

by Heather on February 28, 2012

Pinterest has exploded in popularity and one thing that keeps coming up is “How do I get more followers?”. I’m not sure why people are asking this. You get more followers in Pinterest the same way you get more followers on Facebook, Twitter or even real life. You engage with people.

With Pinterest in particular, you should have well organized boards and also have a variety of boards. Don’t lump everything together. I don’t care about shoes or dresses, but I do care about recipes, gardening ideas and art of all sorts. Also, if you break things up into multiple things, try to at least group them together on the main board. An example of this would be if you had boards for drinks, appetizers, desserts, etc. You would want to have all of these things near each other. It just makes things a little easier. Of course, you need to repin other people’s pins and also comment, but that should be a no brainer.

But really, it all comes down to forming relationships with people . People don’t feel like they are just being talked at, but talked to.   Try it and see what happens!


The Coke Polar Bears and the Super Bowl

by Heather on February 6, 2012

For me, the thing about the Super Bowl that I was anticipating most were the Coke Polar Bears. I mentioned this in an earlier blog and how it was one of the things to watch out for during the game.

At first, it was little boring. The polar bears were just hanging out on their sofa and moving around a little, but not doing anything particularly interesting. I kept my second screen up and kept up with them as the game progressed and it ended up being more interesting than the game for me. Overall, I think Coke did a great job. Below are some screen captures I took with my comments.


During a Pepsi commercial, the Polar Bears feigned sleep. During the Elton John Pepsi commercial, the bears just got up and walked away (perhaps to get another Coke?).


Throughout the game, the bears were tweeting. One was @NY_Bear and the other one was @NE_Bear. I thought this was a nice touch.


People were tweeting the Polar Bears and the bears were in turn showing the rest of us random pictures people were sending to them as well as what people were tweeting them. I though this was a great touch as it helped with interaction and engagement.



During the halftime show with Madonna, the bears offered a little more.


During “Vogue”, the bears and some of their penguin friends decided to join Madonna and Vogue too.


The polar bears also got involved with the game. They’d cheer when something good happened for their team, shake their heads when something bad happened and sometimes, they’d go all out with props to cheer on the defense.

And sometimes, the Polar Bears weren’t even around. Sometimes, you’d see just their icy couch or you’d see their penguin friends make an appearance.


Did you keep up with the Coke Polar Bears? What were some of your favorite moments?



Super Bowl Commercial Roundup

February 6, 2012

For Super Bowl 46, I wasn’t really interested in either team. What I was interested in were the commercials and the integration of social media into the game. One of my favorite parts about the game was the Coke Polar Bears who were watching the game at It got off to a shaky start […]

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The Super Bowl and the Second Screen

February 3, 2012

It’s no secret that the Super Bowl is a big deal, regardless of who is playing. Last year 111 million people watched the telecast, not just for the game, but for the ads and the half time show too. This year, to add to the Super Bowl hype, some brands started releasing long versions of […]

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Twitter Authenticity

January 24, 2012

I had a conversation with a friend who works for a Fortune 500 company about Twitter authenticity. The company in question has been through a transition recently and a new CEO has come in. Part of the communication plan is to have the new CEO tweet. They think this will help with transparency and I […]

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Pinterest Popularity Explodes

January 19, 2012

Someone asked me last week what I thought the next big thing was going to be and I said social curation. For years, I’ve been saving pictures on Flickr of craft ideas, backyard ideas, art ideas, and travel pictures and while it was somewhat adequate, it didn’t make it very easy to find things later […]

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Things Pinterest Should Implement

January 5, 2012

I am not ashamed to admit that I love Pinterest. I see so many cool things that I might never have seen otherwise, but there are some things that I would change. 1) Private Boards- I pin a lot of things and some of those things are gift ideas or other surprises that I might […]

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The New, New Twitter

January 2, 2012

Twitter rolled out another round of updates. What’s different in this incarnation? Everything has been reorganized into fewer categories. 1) Home- Your news feed, but improved. Media like pictures and video are viewable right in the tweet. You can also see information about @replies and retweets. 2) Connect- All your @replies and mentions live here. […]

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Digital New Year’s Resolutions for 2012

December 29, 2011

As 2011 draws to a close, many people are talking about resolutions and goals for 2012. For me, the new year means doing some digital house cleaning and starting fresh. Email– For 2012, I want to utilize Inbox Zero. My mailbox was out of control for most of 2011, sometimes having upwards of 4,000 messages […]

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3 Tips To Make Foursquare More Useful

December 28, 2011

I’ve started using Foursquare a lot more recently. This is due in part to the fact that more people at work are using it and we make kind of a big deal out of being mayor of the office or having more check-in points. However, none of us are using Foursquare to it’s full potential […]

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