The Super Bowl and the Second Screen

by Heather on February 3, 2012

One of the stickers you can get from Get Glue

It’s no secret that the Super Bowl is a big deal, regardless of who is playing. Last year 111 million people watched the telecast, not just for the game, but for the ads and the half time show too.

This year, to add to the Super Bowl hype, some brands started releasing long versions of their ads early. For instance, many people have already seen the Honda CRV Ferris Bueller ad. Commercials cost between 3 and 4 million dollars for a 30 second spot. Companies want to get the most bang for their buck and try to extend the social chatter around the broadcast and their products.

But how are they doing it?

On Get Glue, Pepsi currently has a sticker that you can get if you check in to the game before it even starts (and people love their stickers!). Unlock the sticker and get coupons and exclusive content. Of course, you can’t forget the stickers for the game that NBC is sponsoring.

Coke is going all out with their popular polar bears. The bears will be at and the bears will respond in real time to the game’s action like touchdowns, interceptions and even ads for other brands.

Chevy has their Chevy Game Time app that users can download to their phones or tablets. The app will have trivia and opportunity for people to win tons of prizes, even cars.

Pizza Hut and Amex are teaming up with Foursquare to offer rebates on pizza.

Hyundai is teaming up with Miso to deliver branded content during the game.

Subway and GoDaddy are using PrePlay Sports to let fans predict plays with an app they can download.

The NFL itself is offering their own app for Verizon customers and NBC will stream the game on the internet.

Many people use a second screen while watching TV. People check in and get stickers from Get Glue, live tweet while the show is on or talk about the shows on Facebook. But this is really the first time that so many companies are trying to leverage the second screen. The second screen is definitely a trend that will be taking off ten fold in 2012 and the Super Bowl is ready to kick it off in a big way.

Will you be utilizing a second screen during the game? If so, what will you be doing with it?


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