The Problems With Klout’s Scoring

December 24, 2011

Klout has become the defacto measure of social media influence and is steadily gaining users, funding and notice from corporations who want to offer Klout Perks. Some entities are also looking at your number if you apply for a social media job to see how involved in social media you really are. However, in my […]

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Marketing on Pinterest

December 16, 2011

Pinterest is a social bulletin board that has taken off in popularity. It makes it very easy to post visuals that you’d like to save and also lets you share things you think are interesting. Among my “friends” on Pinterest (often people I know in real life), there are boards devoted to food, crafts, holidays, […]

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Mississippi State Makes Use Of Twitter Hashtag

November 26, 2011

Mississippi State is the first football team to use a hashtag in their endzone. This started innocently enough because they were going to paint Hail State in the end zone for their game against Ole Miss and someone suggested that they use a Twitter hashtag. This is an interesting idea. In theory, it will get […]

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Facebook Timeline and Spotify

October 3, 2011

I’ve had Facebook Timeline since Facebook rolled it out to developers a couple of weeks ago. Since I’ve had some time to play with it, I thought I would write my thoughts about it. The major change to the profiles is how it looks. You get to customize it more and show more of your […]

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Music PR 101

September 19, 2011

Rubyfruit Radio is listed in the Indie Bible and normally, I get roughly 100 submissions a year because of it. I get another 100 submissions through various other channels such as artists finding me on Twitter, Facebook or through my affiliation with Ariel Publicity and Cyber PR. Last week, I ended up in an email […]

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Thoughts about Google +

July 18, 2011

I’ve been using Google + since it rolled out a couple of weeks ago. I haven’t used it as much I would like to, but overall, I think I might like it better than Facebook. One of the main things I like better is that with G+ Circles, it’s much easier to cater your content […]

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Music PR: Please check your ID3 tags

June 16, 2011

I get a lot of music submissions for my podcast Rubyfruit Radio. I get them from artists themselves. I get them from their PR companies. I download them randomly. And what happens? My iTunes gets full of a bunch of stuff I can’t use. 1) songs that have titles of track 1, track 2 etc. […]

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Facebook Photo Tags, Better Than “Like”?

May 13, 2011

Facebook recently rolled out the ability to tag photos with brand pages. Why does this matter? It’s very easy to “like” a page on Facebook. How many things do you like that you don’t even remember? You may like 200 things but are you actively engaged? If you “like” Coke are you actually buying Coke? […]

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Scheduled Tweets and Why You Still Need to Pay Attention

May 2, 2011

Scheduled tweets can be a very convenient thing. When I was working fulltime for a music PR firm, I would schedule tweets throughout the week with links to free downloads, videos and things of that nature. A lot of people use scheduled tweets and as a whole I think they can be helpful. However, you […]

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Get Glue

April 6, 2011

If you’ve been paying attention, you know that I am a big fan of all things social media. About 5 months ago, I started using Get Glue . I know that it’s been around a while, but the thought of checking in to things I was watching/reading/listening to seemed a bit much, even for me. […]

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